Thursday 20 February, 2020

125 volunteers from Coca-Cola Barbados helped tackle sargassum issue

Coca-Cola Barbados volunteers during the beach cleanup.

Coca-Cola Barbados volunteers during the beach cleanup.

For more than a decade, Coca-Cola Barbados Bottling Company Ltd, has partnered with non-governmental organizations (NGOs) to remove trash and debris from beaches and create awareness on ocean protection, and this year was no different.

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Coca-Cola Barbados Bottling Company Ltd, carried out its annual coastal cleanup recently at Long Beach Christ Church, with over 125 staff members, along with their families and friends, joining to collect trash along the coastline.

As a result, over 560 pounds of waste recovered from the beach will be included in the Ocean Conservancy annual report on global marine debris, as part of International Coastal Cleanup Day.

For the past 10 years, Coca-Cola Barbados Bottling Company has supported this initiative in partnership with Caribbean Youth Environment Network (CYEN). In addition, this year, other groups who would have lent to the effort included the Christ Church Independence Committee, The Girl Guides Association, K Circle, UWI and
Banks Holdings Ltd.

“Trash is a widespread pollution problem facing our ocean and waterways; many of these items are recyclable but not always disposed of properly. As a company, we are committed to being part of the solution, not only with our internal waste management practices but through package innovation and supporting efforts to raise consumer awareness”, said Andre Thomas, General Manager for Coca-Cola Barbados Bottling Company Ltd.

Coca-Cola´s global strategy “World Without Waste” is a worldwide commitment to collect a bottle or can for every Coca-Cola product sold in the market by 2030. The primary goals of World Without Waste are designing better bottles, promoting collection systems around the world and joining together with other companies, organizations, governments and communities to raise awareness and promote a healthy, litter-free environment.

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