6 Black-owned businesses dropped prices post-COVID-19 to help clients
As soon as the COVID-19 protocols and Directives eased hair salons, barbers, nail techs, lash techs and all areas of pampering and beauty, in Barbados, some black businessmen and women were ready to go.
Today, July 7 is BlackOut Tuesday and here are a few of those businesses that were ready to serve their community safely and affordably, offering discounts and specials to meet their customers halfway.
All of these entrepreneurs said that they understand the financial pains persons are experiencing and wanted to make a contribution to helping persons bounce back or at least reclaim a bit of their old normal.
1. Kristy Holligan, 22, Owner of Beauty and Braids returned with a faux bang. She has been doing braids especially boho locs aplenty since the COVID-19 Directives were eased for salons.
"Beauty and Braids is all about making women look beautiful no matter what. With this in mind, I had decided to offer a “special” at this difficult time to assist in whatever way I could. Due to the COVID-19 pandemic, I myself was unemployed and had no finance coming in, therefore I am aware of the hardships persons are facing being unemployed, working reduced hours for reduced pay and so on. I wanted to 'give back' to my client by reducing my prices to assist them in whatever way possible because I know that women love to maintain their beauty."
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2. Monique Cumberbatch, 26, Creator of Nature's Bliss, a supplier of all-natural creams, soaps and exfoliants, even did giveaways during the COVID-19 times.
"I simply wanted to give back to my customers especially after they have been supporting me wholeheartedly during what some people may call difficult times. My customers are keeping my dream alive and it's only fair to take care of them."
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3. Kristina Estwick, 32, Owner of Honey Pot, an aesthetic studio which offers a range of body waxing services teamed up with event promoter Turnt to help her customers and their clients return to the party scene with a bang.
"I worked with Sade Jemmott Consulting to conceptualize a number of specials, one of which was the partnership with Turnt to introduce the week-long sale. These specials were all designed around the recognition that a lot of my clients had either been laid off, placed on reduced hours at work or are part of households affected by the pandemic. I also recognised that persons, after having had their movements confined by the lockdown, are eager for an element of normalcy which for many includes feeling involved in activities, entertained and even pampered. I wanted to contribute to that. Aesthetic services, although not essential, allows for a level of self-care which I believe is important to psychological well-being."
And therefore, the special is going beyond Turnt, Estwick disclosed that "Honey Pot will be offering to all first-time clients, a free underarm wax service with the booking of a Brazilian or Manzilian wax until August 31, 2020!"
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4. Sharice Mayers, 27, Owner of Fro and Glo, has a special on large knotless braids. "I offered the post-COVID discount to encourage persons to come and have their hair done at a very reasonable cost. My aim was to attract persons to come, those who are on a really low budget but still want to look presentable. I looked at ways in which I could offer the service cheaper without cheating myself and came up with a strategy."
Mayers said that her regular clients are accustomed to her doing offers where she provides the hair and even hair jewellery, so this special was no surprise to them though welcomed, but she wanted others to know they have an option even in these times when money is scarcer.
5. Satya Collymore, 28, owner of Satya Marie Makeup, threaded her way back into the lives of her 'client friends' as she calls them and attracted new customers with a tantalising Brow Threading special in June.
"I decided to offer my special on brow threading, post-COVID because I understood that although we opened up it was not life as usual. We were coming out of lockdown with limited funds. Women needed to prepare themselves to get back to work and begin to feel like themselves again. I also needed to find a way to get my business rolling after being closed for weeks."
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6. And after being all dolled up, entrepreneur Olivia Marshall, owner of Polish Glam, was ready to hook up persons with the most fly outfits as events resume.
Marshall told Loop Lifestyle: "I really just decided to come back with a sale because I knew obviously money would have been a bit challenging for some people, so I said it would make sense." Polish Glam has been in existence for "about three years" and she returned with a Mega Sale 50% off.