Sunday 22 April, 2018

Barbados named #1 in the world for visitor satisfaction

(File Photo)

(File Photo)

Barbados' tourism has come out head and shoulders above the rest of the world, having landed the number one spot on the 2017 Destination Satisfaction Index (DSI). 

Throughout the year, over 70,000 travellers were interviewed around the world, giving their feedback on 20 categories including Beaches, Accommodation, Cuisine and Shopping. In the end, Barbados had the highest overall World score, 8.8/10, of the 144 countries included. The destination also ranked highest in the Accommodation category, and highest in the Americas region ahead of Bermuda and the Bahamas. 

The awards were presented to the Barbados delegation, led by Donna Cadogan, Permanent Secretary in the Ministry of Tourism and International Transport, during a ceremony at ITB Berlin, the world's leading travel trade show held in Germany’s capital city which saw Seychelles being awarded second place and Bermuda taking third place.  

CEO of the Barbados Tourism Marketing Inc. (BTMI) William ‘Billy’ Griffith, shared plans to leverage the accolade in the destination’s marketing communications over the next year. 

“For us it’s going to be very advantageous because with our marketing and our public relations, we’re going to be saying we’re best in the world, at least for the next 12 months. And I think it helps us in our quest to move forward in terms of pressing for success for Barbados tourism.” 

The DSI, developed and executed by two European research companies – Norstat and dp2research, is a metric that measures the overall valuation of a holiday destination based on the factors travellers find most attractive. The online survey was administered in 24 source markets, and the 70,000 interviews resulted in 1.4 million responses direct from travellers which informed the scores in each category. 

Apart from the overall World award, Barbados also topped the Accommodation category, scoring 8.8/10 ahead of Bermuda which placed second, and the Maldives which placed third. 

Griffith also congratulated the accommodation sector and commended their contribution to the destination’s high overall score. He added that the DSI Accommodation award further supports Barbados’ outstanding performance in the highly-recognized TripAdvisor Travelers’ Choice Awards. “We recently captured 13 Travelers’ Choice Awards for the Caribbean region. We placed across a diverse range of categories – Luxury, All-Inclusive, Best Service, Bargain and Romance. And what we’re really seeing here are different travellers from different countries all over the world giving their feedback on different platforms, and they’re all saying the same thing – that accommodations in Barbados are among the best in the world. That’s the main message here, that’s the main takeaway.”