The award, which was presented before an audience of regional and international industry executives during the recently concluded Caribbean Travel Marketplace in The Bahamas, marked the seventh international award Barbados has received in the past 12 months.
The island was also dubbed Best Destination by Caribbean Journal and third among the islands of the Caribbean by Trip Advisor in 2015. Telegraph readers also voted Barbados the best destination in the Caribbean for family holidays, best Caribbean beach holiday destination, best destination for activity and adventure holidays, and best destination for wedding and honeymoons. In addition, the island has been shortlisted in the destination category for the Routes Americas 2016 Marketing Awards.
On receiving the latest award from Expedia, Barbados Tourism Marketing Inc. (BTMI) CEO, William Griffith, said it was testament to the collaborative efforts local industry partners have been making on behalf of the island. He also stated that it was a clear manifestation of the significant work being done by the entire BTMI leadership team in the major markets of the UK, USA and Canada.
“Each award we have received over the past 12 months has been confirmation for us that we are moving in the right direction with our destination marketing and product development, which continues to be a team effort across the public and private sector. It is also great momentum as we draw closer to our 50th anniversary of Independence and we have already begun to share the excitement with all of our partners.”
Expedia Inc., which features some of he world’s leading online travel brands, including travelocity, Hotels.com, trivago and orbitz, registered $55 billion in bookings and 188.2 million room nights in the first three quarters of 2015. Demetrius Canton, Director for the Caribbean at Expedia, commended the island’s tourism partners on their well-deserved win.
“It’s an honour to confer this award on Barbados. The island continues to be a leader in providing unforgettable, value-for-money travel experiences and we’ve seen the demand for holidays to Barbados continue to grow. It is truly well-deserved.”