Monday 19 October, 2020

Barbie maker Mattel targets all kids with new gender-inclusive dolls

Mattel, best known for its ultra-feminine doll Barbie, has created a line of dolls that are gender-inclusive.

Now, all kids, regardless of gender, can feel comfortable playing with dolls without fear of stigmatisation.

Creatable World is a customisable doll line that invites kids to create their own characters. It comes with extensive wardrobe options, accessories and wigs to allow kids to style the doll with short or long hair, or in a skirt, pants, or both.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design.

“Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”

Mattel said it worked alongside a dedicated team of experts, parents, physicians and most importantly, kids, to create this one-of-a-kind play experience.

According to child experts, playing with dolls has many benefits to children, among them, the development of fine and gross motor skills, speech development.

The Creatable World doll line consists of six different doll kits that are available in a variety of skin tones.

Each kit includes one doll, two hairstyle options and endless styling possibilities. The product has a suggested retail price of US$30 and can be purchased at major retailers online including Amazon, Target and Walmart.

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