BHTA stepping up their efforts with tech

The Barbados Hotel and Tourism Association (BHTA) is utilising state-of-the-art technology to improve its operations and better serve its members.

To this end, the Association’s recent Quarterly Meeting was the first major, local event to use a real-time, audience interactive tool called, designed for meetings, events and conferences.

The application offered on the spot question and answer polls and real-time presentations at the meeting which was attended by over 100 BHTA members and featured a panel discussion of emerging leaders, focusing on numerous topics including technology.

BHTA member, Annmarie Thompson, who moderated the panel discussion, operated the platform for the first time and noted that it worked exceptionally. She said, “I learned of on social media, thought it would be perfect for the meeting and it did not disappoint. The application was very user-friendly and effectively increased audience interaction, generating a record 50 plus questions for the panel from the membership, in addition to answers to live polls which were shared in real-time.

“One of the company’s customer service representatives, based in Slovakia, reached out to me as soon as I signed-up to ensure that I understood how to use the tool and was aware of the many features, as well as after the meeting to hear how it worked. Their customer service was excellent and it is definitely a tool the BHTA will be using in the future to help shape the discourse on tourism matters.”

CEO of the Association, Sue Springer, explained that the use of at the quarterly meeting was a part of the Association’s thrust to better utilise technology for the benefit of its members and noted:

“This is just another use of technology to connect with our members. In addition to working seamlessly during the meeting, we were able to use the information captured through to engage members who were unable to attend as well as the general public, by posting updates on our website and social media platforms, which allowed for further discussion with a bigger audience.”