Saturday 26 September, 2020

PM: Brand Barbados and the tourism product in for a 'Reboot'

Hon Mia Mottley at today's press conference to announce relaxing COVID-19 regulations

Hon Mia Mottley at today's press conference to announce relaxing COVID-19 regulations

Barbados looks to hit the reset button with its Tourism Reboot Exercise.

Prime Minister Mia Mottley says her administration is working with a think tank of widespread creative Barbadian minds asking what does the best of Barbados look, feel, sound, and taste like.

This is all in an attempt to reboot and rebrand our tourism sector.

"This is our perfect opportunity for Bajans to put in the time and the effort to rebrand and reboot our tourism sector, and engender a renewed national respect and appreciation to tourism," she said.

The programme will be reviewing public education and training, branding and signage, entertainment activities, as well as the national clean up and beautification campaign. "All of these will be renewed and refreshed under our Tourism Reboot Programme."

The new tourism thrust will embody three forms of excellence;

  • National Pride -  Creating the best Barbados for Barbadians so we will be proud to share it with the rest of the world.
  • The Pursuit of Excellence - A commitment to do the best and be the best at all times.
  • Universal Tolerance - A general and genuine tolerance and respect to all mankind and the expectation that we too are deserving of this respect.

These forms of excellence are intended to uplift the image of tourism.

The reopening of hotels, restaurants, attractions, and sports along with rebranding campaigns here and abroad will be the country's first steps to repackaging Barbados.

The country gets set for its full reopening to the tourism sector after reaching 35 days with no cases of COVID-19. The first commercial flight is expected on July 12.

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