Tuesday 22 September, 2020

Cruise ship passengers welcomed with new signage

The interpretive signage is stationed on the dock of the cruise terminal and features a timeline of information about the sugar loading chutes, the history of the Deep Water Harbour and the growth of the cruise tourism industry over the years.

The Barbados Tourism Product Authority (BTPA) held the official unveiling of the signage today following an audit which was conducted by the BTPA last March to decide on what improvements needed to be made to the terminal.

Permanent Secretary in the Ministry of Tourism, Donna Cadogan, noted that for 2016 the terminal welcomed just about 729,645 Cruise ship passengers and she said the signage will do wonders in introducing cruise passengers to the story of Barbados.

“The erection of interpretative signage is therefore a step in the right direction in our efforts to enhance cruise visitor experiences at the port and to give our visitors a sense of place.”

Cadogan also said the Tourism Ministry is currently engaging the Town and Country Planning Department and the Ministry of Transport and Works to roll out a program for an islandwide signage program for major tourist attractions and heritage sites.

Cadogan said it is hoped those sites chosen for signage can become somewhat of an economic hub for visitors as seen in other international tourist destinations.

She added the goal is that the signage will stimulate cruise passengers appetites to visit heritage sites around the island and in that way create a spill-over effect of activity for those involved in the tourism sector. 


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