Friday 18 September, 2020

CTO closes NYC and UK offices in restructuring exercise

The Caribbean Tourism Organisation (CTO) has announced that it will be closing its New York and United Kingdom offices. 

This, as the CTO seeks to reduce its operational expenses to focus more on its core functions which is regional marketing, statistics and research, and product development.

The CTO said in a release that it will also be conducting an audit of its head office in Barbados.

"Over the past two decades, there has been much discussion surrounding the promotion and development of tourism in the Caribbean, the world's most tourism-dependent region. While there have been many visions, plans, papers written and philosophies espoused, there has been widespread acceptance that much improvement is needed to elevate tourism development in the region. Some of the most discussed aspirations range from marketing the Caribbean as a single brand, more in-depth research, and a greater uniformed approach to policy formulation and product development.

"The Caribbean Tourism Organisation, therefore, recognises that it plays a most essential role in the changes required to achieve the long-held view to enhance tourism's role as a tool for sustainable development among member states. Consequently, we are of the firm view that in order to play a stronger role in the new era of tourism development, we have to reinvent and reposition the organization as a pillar upon which tourism advancement can rest," the CTO said in a release.

The CTO said that while this exercise will lead to some displacement, it firmly believes that it represents a strong revitalisation of the organisation.

"This is a necessary process to ensure tourism plays its most vital role as a means to bring about opportunity and prosperity for the people of the Caribbean," the organisation said.

There was no word on the fate of the CTO's popular Caribbean Week which is held annually in New York in June and brings together tourism stakeholders from around the region with travel journalists and other industry players. The Caribbean Tourism Media Awards are usually held at that time. 

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