Day Two returns with a second jump for Crop Over 2017
DM Celebrations is looking forward to an even better Day Two experience.
There might not be two consecutive bank holidays at the climax of the Crop Over season this year, but the management of DM Celebrations Lifestyle and Entertainment Inc. has not been put off from returning with its Day Two event.
In fact, Managing Director of DM Celebrations Lifestyle and Entertainment Inc, Ryan Moseley, told Loop he expects the jump up and after-party will be much better than last year’s event, which was held on August 2 and attracted hundreds to East Coast Road the day after Kadooment Day on August 1.
According to Moseley, despite the public perception that the event was an exclusive one, the jump caters to everyone - locals and visitors alike. He said so far non-locals comprise about 90 percent of those registered for the jump which is taking place this year at a secret location.
He added, “We’re doing extremely well in the international market; the hard part is convincing Bajans to try to show up even though it’s a working day. ”
Moseley said the goal was to offer the “Kadooment experience” for half the price, noting that in light of the tough economic situation for Barbadians at present, DM Celebrations is seeking to offer a premium experience for those who could not afford the Monday jump. He said revellers will be partying for ten hours, five on the road and five at the after-party, starting at 1 p.m. and going until 11 p.m.
“We very much want everybody to be a part of it. We are not one of these hyper-exclusive events at all. Crop Over is a great product in and of itself and those who come to Barbados want the Bajan experience.”
Indicating that he does not forsee the lack of a holiday after Grand Kadooment affecting the overall product offered to revellers, Moseley said they were fortunate to be able to keep prices within the same range as last year, despite having to grapple with the raise in the National Social Responsibility Levy (NSRL) which came into effect on July 1.
“The NSRL did affect us but we have to roll with the punches. We didn’t expect it so we didn’t pass it on to the consumers; we had to absorb it ourselves.”
*Editor's Note: The article has been updated with the event times.