Wednesday 21 October, 2020

Lashley: Carifesta XIII still within $6 million budget

(l-r) Director of Marketing with the Barbados Tourism Marketing Inc, Robert Chase; Sonia Hall-Hunte, Permanent Secretary in the Ministry of Youth, Sports and Culture, Ruth Blackman, Minister Stephen Lashley; Marketing Manager of Global Directories/ Barbados Yellow Pages, Pam Roach; Manager of Communications with the Barbados Light and Power, Jackie Marshall-Clarke and Manager of Innovation and Strategy at the Barbados Tourism Product Authority.

(l-r) Director of Marketing with the Barbados Tourism Marketing Inc, Robert Chase; Sonia Hall-Hunte, Permanent Secretary in the Ministry of Youth, Sports and Culture, Ruth Blackman, Minister Stephen Lashley; Marketing Manager of Global Directories/ Barbados Yellow Pages, Pam Roach; Manager of Communications with the Barbados Light and Power, Jackie Marshall-Clarke and Manager of Innovation and Strategy at the Barbados Tourism Product Authority.

The 2017 Carifesta XIII Secretariat and the Ministry of Culture is working out the final kinks of the festival while trying to stay within the budget. Culture Minister, Stephen Lashley spoke at a press briefing today on the calendar of events as well as the security plans for the festival. Lashley said the overall budget for the ten day festival is set at $6 million BDS and to date the Secretariat has spent $2.5 million of that.

“We intend to remain within budget. There are a number of other activities as the festival gets started that will come in terms of expenditure but we have budgeted $6 million and intend to keep our expenditure within that.”

Lashley said the private sector has chipped in to offset the cost of the staging of the festival with a $500,000 BDS donation. The companies sponsoring the various aspects of the festival are the Barbados Light & Power who will be providing T-shirts for the 400 member volunteer team, the House of Future Exhibition who will be assisting with the greening initiatives and Yello, who has chosen to sponsor the Grand Market.

Lashley said the Secretariat hopes to see significant sales from the Grand Market which will be held at the Lloyd Erskine Sandiford Center from Aug 19 to 26. He said the Secretariat has already confirmed buyers from Germany, Portugal, the United Kingdom, Italy and America in various areas of the arts.

He said the inclusion of international buyers will benefit the country’s foreign exchange levels.

“We talk a lot about the need to grow foreign exchange, to translate the artistic talent of our people into revenue, well this is one of the first moves in that direction. We want to be able to ensure that after Carifesta there is a strategic focus on gaining market share.”  

Lashley also said after the festival comes to a close partnering with international buyers will give local creatives the opportunity to tap into European and American markets.

“Even as we go through the Carifesta experience we are planning for what happens after Carifesta. So the Grand Market and the invitation of those buyers from across the world is a key part in ensuring that those who are exhibiting from Barbados and the rest of the region can tap into key markets.”

Lashley added the Secretariat will be working to ensure the money that is spent to staged Carifesta XIII is of “practical benefit” to Barbadians and the rest of the region.

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