Friday 24 November, 2017

Lashley: Time for money moves

(L-R) Stephen Lubin, Chief Executive Officer of CRS Music, Laurence Malpass, Head of Sync with Music Gateway; Minister of Culture, Stephen Lashley; Sean Mulligan, VP Creative-Entertainment One and Executive Director Barbados Coalition of Service Industries.

(L-R) Stephen Lubin, Chief Executive Officer of CRS Music, Laurence Malpass, Head of Sync with Music Gateway; Minister of Culture, Stephen Lashley; Sean Mulligan, VP Creative-Entertainment One and Executive Director Barbados Coalition of Service Industries.

Barbadian artists have made leaps and bounds in the area of protecting and understanding intellectual property rights, now it is time to use that intellectual property to make money from the international market.

Such was the view expressed by Minister of Culture, Stephen Lashley, during an address at the Conduits to Commerce Workshop hosted by the Barbados Coalition of Service Industries (BCSI), the Cultural Industries Development Authority (CIDA) and CRS Music. The aim of the workshop, which was well attended by many local musicians, is to provide information on music synchronization licensing.

Lashley told the gathering that lucrative streams of income can be generated over long periods through content which is synced with advertising campaigns, film, TV and digital media. He added awareness of the sync industry is crucial for local professionals to capture a part of the billion dollar industry.

“I should also point out that there is also a need for us to shift from Protecting our Intellectual Property to monetizing our intellectual property. The Synch market provides one such opportunity where artistes can develop residual income on works already released, while developing new works for current consumption and/or performance.”

He said a pressing issue was the lack of understanding of the industry and its inter-sectoral linkages which was limiting the money being gained from the industry.

"The truth is the music publishing industry in the Caribbean is still being developed. As a result, the vast majority of content holders, content creators and musicians in the Caribbean are not represented by any music publishers. Therefore, musicians in the Caribbean are unable to fully exploit their intellectual property beyond performance income and mechanical royalties."

He said if local professionals in the industry can bridge the gap between holding intellectual property and making it marketable, export opportunities will increase greatly. This, he added, will benefit the country’s foreign exchange prospects and also increase artists income. 

The workshop included presentations from two international music synchronization professionals, Laurence Malpass, Head of Sync at Music Gateway in England and Sean Mulligan, Vice President of Creative-Entertainment One in Los Angeles, USA.