Lil Rick joins the Burger King family
During the signing event on Wednesday at the franchise's Warrens location, General Manager Ryan Walters expressed his excitement about the relationship noting, "Once we found out that Lil Rick loved our locally produced fried chicken, and was a regular customer through our drive thru at Sky Mall, we watched him closely and recognised that this loyalty extended to our sponsored events where the Burger King trailer was present. Not only did he patronise our business but he often socialised and interacted with the staff for long periods at these events. This reinforced to us how the artist felt about the brand and it inspired the idea of branding him a Burger King Ambassador – an offer that was easily accepted by him and his management team at Pyramid Entertainment."
Walters also added that the entire Burger King team was excited to have Lil Rick on board given his popularity and genuine love for the brand.
Ruel Ward, Director of Operations at Pyramid Entertainment, was also present at the signing event. He commented, "We are pleased Burger King has chosen a celebrity endorsement strategy to assist with their brand building and individual product marketing."
The new Burger King Brand Ambassador, who is usually known for promoting beverages or telecommunications, pointed out, "This will be the first time I have been endorsed by a fast food chain. I am really excited to be the new face of Burger King."
As a Burger King Ambassador, Lil Rick is expected to be one of the primary voices and faces associated with the brand as it promotes and introduces new and exciting offers and specials to the market.