Thursday 22 October, 2020

Loop turns pink for Breast Cancer Awareness Month again

October is recognized globally as Breast Cancer Awareness Month and to show our support, Loop has turned PINK with a special temporary logo for the month once again.

Why pink you ask? Well, here’s a little history.

Charlotte Hayley, who battled breast cancer, introduced the concept of a pink breast cancer awareness ribbon. Pink is considered feminine in modern Western countries. The pink ribbon represents fear of breast cancer, hope for the future, and the charitable goodness of people and businesses who publicly support the breast cancer movement.

It is intended to evoke solidarity with women who currently have the disease.

Representative of breast cancer awareness, the pink ribbon is also a symbol of goodwill towards women in general. Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business care about women.  

And thus Loop has turned pink to show our solidarity with and because we are honoured and humbled to support this fantastic cause.

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