Tuesday 26 May, 2020

Martinique Tourism Authority appoints new CEO

François Baltus-Languedoc is the new CEO of the Martinique Tourist Board

François Baltus-Languedoc is the new CEO of the Martinique Tourist Board

The Martinique Tourism Authority has appointed François Baltus-Languedoc as CEO effective September 25.

François Baltus-Languedoc’s mission at the helm of the Martinique Tourism Authority will be to devise and implement innovative strategies to develop the appeal of the destination, both in terms of promotion towards international markets, as well as to advance the tourism offer in Martinique.

Eager to take on this new challenge, Baltus-Languedoc said: “I am proud to represent a region that is dear to my heart and that I deeply love."

“Martinique has so much to offer and it is an honour for me to contribute to the development of this beautiful destination thanks to my new position.”

Having held a variety of management positions within prestigious international group* during his 25 years in the travel and international hospitality industries, Baltus-Languedoc has many assets to succeed in this new challenge among them expertise in tourism strategy, experience in business tourism, and in-depth knowledge of the prospecting markets (North America and Europe) and potential markets (Latin America, South East Asia) of the Martinique Tourism Authority

Karine Mousseau, Tourism Commissioner of Martinique said: "With his skills and international experience, I am convinced, that along with the teams of the Martinique Tourism Authority and both the public and private sector professionals, Baltus-Languedoc will be able to fashion an innovative and imaginative strategy to advance Martinique’s travel industry."

The new CEO will meet the industry in Montreal and New York in late October.


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