‘No Crew Left Behind' hits Guadeloupe
King Bubba strikes a pose with Blue Range patrons during Carnival 2017
Eight of the biggest Bajan superstars are set to spice up the Caribbean with the sweet flavours of Crop Over. This comes as the Barbados Tourism Marketing Inc (BTMI). BTMI has launched the second installment of its No Crew Left Behind Crop Over campaign this weekend in Guadeloupe.
The promotion, aimed at carnival lovers across the Caribbean, gives two lucky winners and four of their friends the opportunity to experience Barbados’ Crop Over festival on an all-expenses-paid trip of a lifetime. The prize includes airfare, desirable accommodations on island, entry to all of the best Crop Over fetes, comfortable transfers to and from all events, access to renowned Barbadian attractions, and of course, Grand Kadooment costumes.
Over the next five months, Barbados’ No Crew Left Behind Ambassadors: Alison Hinds, Nikita, Stiffy, Marzville, King Bubba, Peter Ram, Rupee and DJ Puffy will be at the hottest fetes across Trinidad and Tobago, St. Vincent and the Grenadines, Guyana and Jamaica carnivals. For a chance to win, partygoers simply need to spot the Bajan contingent, take a photo with them, and upload it to their Instagram page using the hashtags #NoCrewLeftBehind and #CropOver2018. The winners will be selected by the highest number of "Likes" on their eligible Instagram photo submission.
Director for the Caribbean and Latin America at the BTMI, Corey Garrett, explained that there will be some strategic changes to this year’s competition, namely, two overall winners.
“Last year, we launched No Crew Left Behind and the results were phenomenal. We had so many people anxiously following the campaign while simultaneously getting excited about Crop Over, that we decided to do it again. This year, we’ve raised the stakes to increase the level of excitement and fervour that comes with good competition. Instead of restricting it to six winners from one country each, we’ve opened it up so that any Caribbean national can win once they’re at one of the carnivals we’re attending. So, let’s say, for example, a Trinidadian goes to Jamaica Carnival – that person will be eligible to win the competition, and they are no longer just restricted to winning at Trini Carnival,” Garrett said.
New VIP experience
Another new addition to the 2018 edition of the No Crew Left Behind competition is the offer to a winner and their friend the opportunity to ‘roll with the crew’ to a high-end event at each of the carnivals in Trinidad and Tobago, St. Vincent and the Grenadines, Guyana and Jamaica. Winners will party with Barbados celebrity ambassadors in the market and will be chosen from the followers of the No Crew Left Behind Instagram page.
Going digital – Caribbean Sweepstakes
Fully embracing the opportunities with digital marketing, the BTMI has also enhanced the online Caribbean Sweepstakes leg of the No Crew Left Behind competition. To enter, fans must create a “selfie” video singing a Barbadian Crop Over song and submit it to the contest website using the hashtags #NoCrewLeftBehind and #CropOverSweepstakes. The two entrants whose videos garner the most likes on the contest website will also win an all-inclusive trip for two to Crop Over 2018 in Barbados.
“We’re particularly excited about the Caribbean Sweepstakes because we believe that it really captures the heart, energy and innovation of the BTMI. We’re in the digital age and these are the creative experiences young and young-at-heart travellers are seeking, and we intend to provide it for them.”
The digital No Crew Left Behind Caribbean Sweepstakes is open to any legally registered Caribbean resident from the following islands: Trinidad and Tobago, Jamaica, Bermuda, St. Lucia, St. Vincent and the Grenadines, Guadeloupe, Guyana, Antigua and Barbuda, St. Kitts and Nevis, Martinique, Grenada, Guadeloupe, Dominica, Bahamas, British Virgin Islands, United States Virgin Islands, Cayman Islands.
“The primary aim of the No Crew Left Behind campaign is to bring awareness to the Crop Over festival,” Garrett emphasized. “While people outside the Caribbean might look in on us and think all Caribbean carnival experiences are the same, we know that each of our carnivals, like our islands, has its unique appeal. That’s why people go carnival-hopping: to savour these unique experiences, and we want to ensure that when they’re planning their two or three carnivals to attend, Barbados is top-of-mind.”
“The nature of the competition is exactly what the name indicates – ‘no crew left behind’. Crop Over is an experience best shared with friends, and we believe that we’re telling that story through this initiative,” he added.
One of last year’s winners, Kerra Dennel, described her Crop Over experience as unforgettable. She said that “being a carnival chaser, I was so excited to experience Crop Over 2017 with the No Crew Left Behind initiative. I am undoubtedly grateful for the experience afforded to me. What I loved the most was that the team included so many elements of the rich Bajan culture into the trip. It was definitely an experience that I'll never forget, especially having been able to share it with four of my closest friends. I'd like to thank the BTMI for thinking outside the box and creating this great initiative once more!”
For more information, visit www.nocrewleftbehind.com