PHOTOS: Cherish 'meats' demand for Christmas 2017
It looked like a shoppers paradise as trolleys and baskets in some cases were overflowing with goodies in a popular supermarket on Swan Street in The City.
Cherish Supermarkets had a shortage of carts but no shortage of goods and customers when Loop visited this evening to get a feel of the last-minute shopping experience.
Cherish shoppers Christmas Eve Eve 2017
Supervisor Katrina told Loop News that the rush started around December 20th and has not let up since.
With doors opening at 8:00 am and closing at 9:00 pm for extended hours this Christmas season, employees at Cherish feel that customers still want more time in the store.
The supervisor said that usually earlier in the year when employees arrive for the 8:00 am start there are a feel persons waiting to enter, but this week there has been a crowd congregating around the entrance even blocking employees from making their way to the doors unobstructed. "Now that it is Christmas, since the season started people does be all around the door. It is a rush to get in, even at 8 o'clock, and at 9:00 pm, we still have people in the store."
When asked how sales at this time compare to last year, she said that it is the same or maybe a greater influx actually.
She attributed a possible increase to the fact that Cherish has stepped out on a limb to meet the demands of its clientele. For the first time ever, this Christmas, Cherish Supermarkets stocked cold produce - chicken, lamb, beef and even picnic hams. They also added a fresh vegetable chilled section. These added selections have been a big hit with customers who are appreciative of the fact that Cherish can now truly be their one-stop shop for groceries.
"People have been buying up our stock... There has been a high demand for our new cold storage items. They sell fast," she added.