Tuesday 22 August, 2017

RBC to merge Six Roads branch with Broad Street

FILE - RBC Royal Bank on Broad Street in Bridgetown.

FILE - RBC Royal Bank on Broad Street in Bridgetown.

The RBC Royal Bank has announced the closure of its Six Roads branch in St Philip, which will be merged with the branch on Broad Street, Bridgetown.

In a statement issued today, the bank said it has informed all employees and stakeholders recently and is in the process of informing its clients about the upcoming change.

The bank said the decision to merge the branches was taken after careful consideration, noting, "As part of managing our business, we review our structure, services and performance on a regular basis, to ensure we align with our strategy and our clients’ needs and expectations."

“We recognise that changes may be challenging for some of our clients and we will work with them to ensure a smooth transition and minimise disruptions. Multiple channels, including mobile, online services and ATMs will remain available to our clients and the community of St. Philip for their daily banking needs. For more complex banking advice, clients are welcome to visit our branch on Broad Street or any of our other branches,” said Robert de Silva, Managing Director of RBC Royal Bank.

The statement further outlined that RBC has been on a journey to reimagine the bank across the Caribbean.

"We strive to be a digitally enabled relationship bank to more effectively serve our clients’ banking needs and enhance their banking experience. In the future, our bank will not only be defined by branches but as an organisation supported by innovative, digital technologies. The bank is investing in re-designed branches, strong client service standards, competitive products, streamlined processes and a proactive mobile sales force."

Emphasising that RBC has a long and distinguished history in the Caribbean and is committed to the communities in which it operates, de Silva added: “These are exciting as well as challenging times for our industry. Our clients’ needs and preferences are continuously evolving and we need to invest in solutions that make banking easier and more convenient for them. We have shared our strategy with our employees and continue open conversations during this process to ensure they are fully informed”.