Wednesday 8 July, 2020

Rihanna shuts down Fenty, SavagexFenty, FentyBeauty on BlackOutTuesday

Rihanna at the opening of Fenty (FILE)

Rihanna at the opening of Fenty (FILE)

Rihanna puts her money where her mouth is.

The Barbados singer, actress, business, mogul told everyone to "pull up" for blacks on issues impacting the black community and in her latest demonstration, she has cancelled all business on June 2 in honour of Black Out Tuesday, across all her investments.

On her Instagram, she wrote:

"we ain’t buying shit!!! and we ain’t selling shit neither!! gang gang! #BLACKOUTTUESDAY AF!!! @fenty @fentybeauty @savagexfenty 💪🏿💪🏿💪🏿"

And a woman of her word, the sites - Fenty.com, fentyxsavage.com and fentybeauty.com all had powerful messages and were blacked out for the day.

But she said it is a day of action, not inaction.

The millionaire called on persons to donate to Black Live Matters (BLM) and Color of Change amongst other charities and movements which fight against police brutality and which promote equality.

While some celebs were playing the "Christian card", refusing to participate and support or crying over the looting at Brand name stores, Ri Ri led by example and pulled up for those suffering in a country where she is an immigrant.

On Fenty.com, visitors saw:

We are not staying silent and we are not standing by.

The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries we are proud to take part in
#BlackoutTuesday.

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FENTY will NOT be conducting any business on
Tuesday, June 2 – globally.

This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp.

Over at SavagexFenty, it said:

We are not staying silent and we are not standing by.

The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries we are proud to take part in
#BlackoutTuesday.

Savage X Fenty will NOT be conducting any business on
Tuesday, June 2 – globally.

This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp.

And on FentyBeauty, it said:

WE ARE NOT STAYING SILENT AND WE ARE NOT STANDING BY.

THE FIGHT AGAINST RACIAL INEQUALITY, INJUSTICE, AND STRAIGHT UP RACISM DOESN’T STOP WITH FINANCIAL DONATIONS AND WORDS OF SUPPORT. IN SOLIDARITY WITH THE BLACK COMMUNITY, OUR EMPLOYEES, OUR FRIENDS, OUR FAMILIES, AND OUR COLLEAGUES ACROSS INDUSTRIES, WE ARE PROUD TO TAKE PART IN #BLACKOUTTUESDAY.

FENTYBEAUTY.COM WILL NOT BE CONDUCTING ANY BUSINESS ON TUESDAY, JUNE 2.

THIS IS NOT A DAY OFF. THIS IS A DAY TO REFLECT AND FIND WAYS TO MAKE REAL CHANGE. THIS IS A DAY TO #PULLUP.

 

Three days ago on her IG, she wrote:

"For the last few days, the magnitude of devastation, anger, sadness I’ve felt has been overwhelming to say the least! Watching my people get murdered and lynched day after day pushed me to a heavy place in my heart! To the point of staying away from socials, just to avoid hearing the blood curdling agony in George Floyd’s voice again, begging over and over for his life!!! The look of enticement, the pure joy and climax on the face of this bigot, murderer, thug, pig, bum, Derek Chauvin, haunts me!! I can’t shake this! I can’t get over an ambulance pulling up to an arrest, a paramedic checking a pulse without removing the very thing that’s hindering it! Is this that f***ing normal??? If intentional MURDER is the fit consequence for “drugs” or “resisting arrest”....then what’s the fit consequence for MURDER???!  #GeorgeFloyd #AhmaudArbery #BreonnaTaylor"

Black Out Tuesday came about after the most recent murder of George Floyd in Minnesota. One white ex-cop has been charged with Third Degree murder so far, but the black community is demanding 'Justice for George' and saying 'One down, three to go' as they protest and demand that charges be laid against the other three officers who did not intervene to save Floyd.

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