Sunday 29 November, 2020

Sagicor brings awareness to breast cancer despite COVID-19 impact

Shoppers at Sheraton Mall were reminded about the importance of early detection.

Shoppers at Sheraton Mall were reminded about the importance of early detection.

Despite the significant impact the COVID-19 pandemic has had on local businesses, Sagicor is continuing its charitable efforts to fight against breast cancer. 

During October, also recognised as Breast Cancer Awareness month, the leading insurance and financial institution yet again found creative ways to raise awareness about the disease that affects many in Barbados and the Caribbean.

Besides raising funds to assist the Breast Screening Programme of the Barbados Cancer Society, Sagicor designed and produced face masks carrying the message “Fighting More Than COVID. Support The Fight Against Breast Cancer”, which were made available to employees and the public for a minimum donation of BBD$12. 

Total proceeds from these donations will be presented to the Barbados Cancer Society to provide much needed financial support to the Breast Screening Programme, which has seen a decline in funding this year due to the impact of COVID-19. 

Vice President of Marketing, Communications and Brand Experience, Ingrid Card, stated that Sagicor was committed to educating the public and offering financial support to the Breast Screening Programme. 

“We remain committed to spreading the message of screening and early detection, whilst doing what we can to ensure that the lifesaving service offered at the Barbados Cancer Society continues to get the financial support it needs to operate, especially at a time when funding from other sources has been reduced," she explained. 

“Last year we were able to raise a considerable sum of money to finance screening for dozens of individuals who could not afford to pay for the service, and we are committed to doing the same again this year,” Card added. 

Individuals wishing to support the charity can do so by visiting the customer service centres of Sagicor Life Inc and Sagicor General Insurance, located at Collymore Rock and Haggatt Hall respectively, to make their donation before the end of the month and receive one of the special edition masks. 

Sagicor also erected signage at its offices in Sheraton Centre, Lanterns Mall, Sky Mall, and Dome Mall, each promoting the importance of early detection and encouraging Barbadians to “Stop and Get Tested”. 

“Last year, a number of these establishments were gracious enough to allow us to decorate their properties with messages about the importance of early detection, and we are extremely thankful that they have granted us permission once again," said Card.

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