Sandals Resort announced as new long-term team sponsor of West Indies
Sandals Resort is the new long-term team sponsor of Cricket West Indies (CWI).
The announcement was confirmed today by Johnny Grave, Chief Executive Officer of CWI, as the WINDIES prepare for their three-test series against Sri Lanka; which starts on Wednesday at the Queen’s Park Oval, Port of Spain, Trinidad.
This comes after Digicel ended its sponsorship one year early following a 13-year partnership.
“WINDIES cricket is the heartbeat of the Caribbean and we’re thrilled to partner with such a prestigious international brand as Sandals which is also synonymous with promoting the best of the Caribbean to the world. Sandals shares our determination to strengthen and grow cricket across the region, as well as harnessing cricket’s power to drive economic investment and tourism,” the Chief Executive Officer of CWI said.
In commenting on the new arrangement Chairman of Sandals the Hon. Mr. Gordon ‘Butch’ Stewart said, “Our relationship with West Indies cricket is not a new one, having sponsored tours to the UK in 1995, 2000 and 2004, and we have now deepened our support for the WINDIES with this sponsorship which will cover ALL upcoming tours including the World Cup until the end of 2020. We look forward to the WINDIES continuing its winning ways in the series against Sri Lanka, and the others to come.”
The new partnership is effective immediately and will cover all WINDIES teams from U-15s through to the WINDIES Men’s and Women’s teams.
As part of the agreement Sandals will have their logo inscribed on all WINDIES playing and training clothing, as well as benefiting from activating WINDIES cricket in their marketing and social responsibility programmes.
Sandals will also enjoy stadium branding at all home matches and broadcast sponsorship of all WINDIES matches shown on Sky Sports.
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