VIDEO: Savage X Fenty is here and already selling out
As of 12:01 AM on Friday, Rihanna has once again snatched our coins.
Savage X Fenty is now officially available worldwide online, and people are already facing long wait times. The affordable lingerie line was done in collaboration with TechStyle Fashion Group that celebrates all shapes, sizes, and kinks.
The Bajan mogul launched her collection in Brooklyn with complete holograms of Rihanna herself modelling some of the looks.
Speaking at the launch, Rihanna said:
“I hope you’re enjoying the evening so far. We put this together especially for you guys, ’cause this is a project we’ve been working on for a few years now, believe it or not. We’ve been working on it with the most amazing partners, TechStyle… TechStyle, the only thing they care about is the customer and it’s really the reason I decided to partner with them to create this brand Savage X Fenty because the only thing I really care about is the customer, too, my fans.”
The songstress had previously said that she was inspired to create her own line since 2014 when she was unable to find the right shade of nude underwear for her "naked dress" at the CFDA awards.
Savage X Fenty is comprised of 90 styles in 36 sizes, ranging from 32A–44DD in bras, and XS–3XL in undies and sleepwear. Bra sizes come in every nude shade and in an assortment of fabrics. Other items include corsets, rompers, jumpsuits, robes, and handcuffs.
The line is divided into four categories: On the Reg (T-shirt bras), U Cute (lacy details), Damn (corsets, bodysuits), and Black Widow (crotchless panties).
“There are really no rules with lingerie,” she said. “Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.”
As with the launch of Fenty Beauty, fans are facing long waits to access the collection online due to demand.
Fans can also sign up to the Savage X Fenty subscription package, valued at US$50, where they can get a 48-hour early access to the brand’s latest drops, members-only access to limited edition collections, and free shipping both ways.
If you want to be as savage as Rihanna, sign up here.