Monday 30 November, 2020

Shaggy to shoot Virgin Holidays ad in Antigua and Barbuda

Tourism Minister Charles Fernandez with superstar Shaggy

Tourism Minister Charles Fernandez with superstar Shaggy

Jamaican singer Shaggy is in Antigua and Barbuda to film a new Virgin Holidays destination marketing piece focused on the twin-island.

Shaggy arrived in the country today and was greeted by Tourism Minister Charles Fernandez who was on hand at the Sir VC Bird International to welcome and personally thank him for his upcoming role as a brand ambassador for the twin-island tourist destination.

“I think that Shaggy is huge as an entertainer being able to cross all genres of music and that is so important because it means that he has mass appeal globally. We’re really honored and privileged to be able to host him here in Antigua and Barbuda and I believe this will definitely do great things for our product!” said the Minister.

The reggae and dancehall singer's schedule over the next few days will entail shooting at the island’s iconic tourist attractions pre-selected by a reconnaissance team that travelled to the island in advance of the artists’ arrival.

Shaggy recently concluded a very successful tour with the world-renowned UB40 who themselves did a major marketing promotion with Virgin Holidays letting the world know that “Antigua was opened for business” after the passage of Hurricane Irma a few years ago.

The Star will also be featured in “The Little Mermaid Live” as Sebastian the crab on ABC this month.

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