Usain Bolt signs global ambassador deal with PayPal’s Xoom
Created : 11 December 2018
Usain Bolt, Xoom global brand ambassador, in a promotional poster. (Graphic: Business Wire)
Usain Bolt has signed an endorsement contract with PayPal’s international money transfer service, Xoom.
The deal will see the Jamaican sprint icon representing the brand as its global ambassador up to 2020.
According to a press release, the partnership kicks off as Xoom expands its send money service to customers in Canada who will be able to send money, reload phones and pay bills for loved ones in more than 130 countries globally.
Bolt, recognised as the fastest person ever, will be part of Xoom’s inaugural international ‘Money Go Xoom’ marketing campaign launching this month in Canada and the United States. The new campaign, that underpins Xoom’s ability to provide a fast, secure and convenient way to pay bills or send money to people around the world, will be brought to life with Bolt in a variety of digital and broadcast spots.
“At Xoom, we’re deeply committed to delivering the fastest possible money transfer experience to our customers, so Mr Bolt was a natural fit to serve as our global brand ambassador,” said Julian King, Vice President and General Manager, Xoom. “We look forward to working with Mr Bolt during an exciting time as we continue to expand our services and help new populations in need of fast and reliable international money transfers.”
“Having experienced the difficulties of sending money to my own family back home in Jamaica, I’m thrilled to endorse and partner with a company that’s focused on delivering a fast and convenient way to send money or pay bills for family from afar,” said Usain Bolt.
Xoom said it partnered with Bolt for his global association with speed and his shared values of supporting local communities around the world through service, noting that the sprinter has a foundation which creates opportunities for Jamaican youths through education, sporting provisions, and cultural development.
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