Tuesday 31 March, 2020

Visitors to Barbados spent US$1.1 billion last year

File Photo

File Photo

In addition to an overall growth in arrivals, visitors are on average spending more money during their stays in Barbados.  

According to the Caribbean Tourism Organization (CTO) Stay-Over Expenditure report, visitors to the island spent 9.7% more money during the year 2018 when compared to the corresponding period in 2017. 

The growth was achieved through a 2.7% increase in visitor arrivals in 2018, coupled with a 7.1% increase in average daily spend – from US $170.70 in 2017 to US$ 182.88 in 2018. Total expenditure during 2018 was US $1.1 billion, compared to US $1.0 billion in 2017.  

CEO of the Barbados Tourism Marketing Inc. (BTMI), William ‘Billy’ Griffith, asserted that “the rise in visitor arrivals represents a strong growth trajectory for the destination. We have seen new and refreshed product come on stream within the last two years which has no doubt stimulated the growth we’re seeing in visitor spend.” 

 U.K. visitors spend most on average 

When the markets were examined, visitors from the United Kingdom spent the most per day on average, US $214.07, which represented an increase of 5.7% or US $11.62 over the previous year. Also of note was the significant 13% growth in average daily spend from US visitors to US $187.90. 

Visitors from Canada and the European territories also spent more in 2018, recording daily average increases of 7.5% and 3.3% respectively. 

Overall top performers 

Total visitor expenditure increases during 2018 were spread across several markets. The United Kingdom contributed 46% to the overall total expenditure with US $511 million. The US followed with a total US $284.9 million, a whopping increase of 19.1% year on year. Canada and the Caribbean region registered growths of 8.6% and 6.7% respectively. 

Visitors from Europe spent US $56.9 million during 2018 on island, followed by visitors from “Other” countries which included Latin America, Asia, and Africa which spent US $26 million. 

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