BRUM goes back to the drawing board, bigger and better in 2021
"Down but not out."
Those are the sentiments coming from premier summer party promoters, BRUM, amidst the cancellation of Crop Over 2020 due to COVID-19.
Since landing on the scene in 2017, Bumpas & Rum famously known as BRUM has been one of the most anticipated events during the summer season. Like all other social events, it has suffered at the hands of the novel coronavirus.
BRUM Crop Over 2019
BRUM representative Lorenzo Thorpe told Loop Entertainment that the pandemic dealt a critical blow to plans for Crop Over 2020, especially for newly established promoters who want to stay relevant and keep their brands alive.
Thorpe said, 2020 was identified as the year of growth for many, including his organization, but unforeseen circumstances thwarted all plans. However, the cancellation of Crop Over has allowed for greater and more detailed planning to go into future BRUM events, specifically within the current and potential boundaries of the health authorities.
“We have to go back to the drawing board and reemphasise how we can make the event better based on the future expectations of the Government, because, without them, we can’t force people to come out to events. So we must be able to understand the restrictions and go base on what they give us," Thorpe said.
BRUM history should have been made on July 12 with the brand's inaugural cooler cruise - The Mimosa Takeover which promised to be an epic experience. With an increase in corporate support, this year was supposed to be “bigger and better” than the past events, but those thwarted plans are in the framework for BRUM 2021.
“We plan to bring it different next year. We plan to bring a lot of different themes along with the one for this year. So it will be the same Mimosa Takeover, but stay tuned to BRUM 2021, bigger and better things”, Thorpe said enthusiastically.
From its debut on the Mc Buccaneer, BRUM has grown significantly throughout the years, which forced the promoters to adopt the MV Dream Chaser as its new home. However, Thorpe mentioned that there have been discussions around an event utilizing both vessels or a land event to complement the party-cruise.