Crop Over Connect with Faith Callender: Fun, sexy, strong, new shift!
Faith epitomizes her brand which screams ‘fun, sexy and strong’ Photo by: ShaeThePhotographer
- With Crop Over 2020 cancelled due to COVID-19, Loop Entertainment is choosing to still connect with players who make the Sweetest Summer Festival a hit annually. We give you Crop Over Connect with...
She is a vivacious island girl with a passion for entertaining others. But Faith Callender is more than just a soca singer with an enviable figure, her love for her craft extends beyond the superficial. While she is determined to make waves across the local entertainment industry her desire is also to inspire others. Her authenticity sets her apart and although she is a humble, down-to-earth individual, when she hits the stage Faith epitomizes her brand which screams ‘fun, sexy and strong’.
With just over six years in the entertainment industry, the 27-year-old has had many musical influences. One major local mentor has been Soca Queen herself, Alison Hinds. In addition to Hinds, Faith also draws inspiration from similar Caribbean females in the music industry with solid brands which include powerhouses Shenseea, Patrice Roberts and Spice.
While COVID-19 threatened to stifle the artiste, Faith’s tenacity rose to the fore. After an initial bout of feeling overwhelmed, the artiste dug deep to unearth fresh, new ideas which gave rise to an engaging online initiative on one of her social media platforms.
In sharing with Loop Entertainment, she explained:
“At first, I was very unmotivated, saddened and felt to do absolutely nothing when COVID-19 started to affect us. The fear, uncertainty and loss of income was overwhelming. A couple weeks in however, I picked myself up and started doing some fun and exciting stuff to keep my mind occupied. I started an Instagram concert series 'Soca Lockdown' to spread joy to my fans that may have been feeling the way I felt.”
Fuelled by an innate ambitious spirit Faith used the lockdown period to further unlock new levels. She further told Loop: “I took up a graphic design course and I also added an additional stream to my income through the Money App.
I am also a Co-Host for the podcast 'Lewee Talk'. It was definitely a reset and eye-opening period for me.” The statuesque songstress is proving that her talents extend beyond the stage. She is multifaceted in her roles as a singer, songwriter, investor and entrepreneur. She also wears the hat of brand ambassador for local restaurant Lemongrass.
Even with the cancellation of Crop Over, Faith remains undeterred. Her latest release “Don’t Break Yet” has been in steady rotation on the nation’s airwaves. It heralds a new path for Faith and she gave Loop some insight into this new direction.
“The direction I am going in is simply a full representation of who Faith is as a person, so my music will reflect the same. You will hear influences of dancehall in my music because that was the first genre I was drawn to when I decided I wanted to sing and entertain others and now that I've fallen in love with the Soca arena, I'm blending them together to create my unique sound,” she explained.
“Don't Break Yet” was written by Pull D Trigga on The Paul P. Project and compiled by Paul Parris. The riddim is produced by Ibezz, Saddis, DJ Ky and Paul Parris while additional production on the song was done by Dreadhawk Productions. The track weaves a tale of a sensuous encounter between a male and female.
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If wunna coulda only see how I wuk up when I see this land in my phone lol 😝. Puffy tell them ya does gotta take ya time with it!! DON’T BREAK YET!! . . @paul_parris big up yaself on this project man and to everybody loving the tune mad love for real 🔊🔊🔊🔊🔊🔊 . . . Riddim buddies: @fiyah_b @altek246 @cherishthis_cherishthat #faith #fueledbyfaith #newmusic #dontbreakyet #tellmethatyoureadyforit #takeyatime #ladiestune #fellastakenotes #gratitude #evolution #faith
A post shared by F A I T H C A L L E N D E R (@faithcallender) on
The response and feedback have been “amazing” Faith says and she is “truly grateful for the support”. For those who may be unaccustomed to this side of the singer, Faith states unapologetically: “People may find my current release a bit different from my previous ones and that's fine, my response would simply be I'm doing me.”
Although COVID-19 seems to be going nowhere anytime soon, Faith is intent on pushing on with her plans for 2020. “I will definitely be releasing more music and you can expect loads of visual content. There will be some online series in the near future so stay locked to my IG @faithcallender for that and I am also looking to take 'Soca Lockdown' to an outdoor stage,” the determined diva stated.
As for any words of wisdom she wished to share with females looking to break into the industry, Faith advises:
“Stay true to yourself, be consistent and confident. Learn the business of the industry and never give up on your goals and dreams.” The scintillating creative is intent on carving out her own niche and the only place she plans to go from here is up!
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