Soca on the Line donates to the Barbados Council for the Disabled
Bimsafe Brand Ambassador Mikey presenting to President of the Barbados Disability Council, Kerryann Ifill . Looking on are representatives from Bimsafe and producers of Soca on the Line
The producers of Soca on the Line have made a positive impact yet again. This time in a more tangible way.
On Friday (June 10), the show’s producers teamed up with Bimsafe to make a donation to the Barbados Council for the Disabled.
Representing BPI and Bimsafe, Marketing Coordinator Antonio Moore explained how they got on board:
“We thought as a brand, BimSafe brand, that what we would do is give people the option to donate via purchasing masks. So, people got the opportunity to purchase masks for themselves or they could donate a mask direct to the Council. In any case, this donation would have gone towards charity in whatever form.”
He went on to say because it was such a worthy cause Bimsafe supplemented the donations made by the general public. In addition, Bimsafe would be making a contribution to identified charities from every sale of its products.
Rudy Maloney spoke on behalf of 4D Entertainment, Pyramid Entertainment and the rest of the Soca on the Line team. He expressed his gratitude to all involved and stated his intention to be involved in more charitable ventures in the future.
On hand to make the presentation was reigning Soca Monarch and brand ambassador for Bimsafe Michael ‘Mikey’ Mercer. Also present were Ruel Ward of Pyramid Entertainment Inc and Ryan Brathwaite representing TicketLinkz.
President of the Barbados Disability Council, Kerryann Ifill received the generous donation of masks and sanitizers. She expressed thanks to Soca on the Line team for their charitable gesture.
“This is just another example of why we are Bajans and why we are so proud to be Barbadians. These are the ways we embrace each other, celebrate and most importantly support and lift up people,” she said.
The Soca on the Line show took place on Mother’s Day (May 10). It was the first local online show which featured a cadre of local and regional acts across several digital platforms.