Wednesday 12 August, 2020

Victoria’s Secret rolls out the red carpet for first T&T outlet

The first Victoria's Secret store is now open at Gulf City Mall. Photo via Facebook, Gulf City Mall.

The first Victoria's Secret store is now open at Gulf City Mall. Photo via Facebook, Gulf City Mall.

Following a minor delay in its opening, Victoria’s Secret is now ready for business at Gulf City Mall, La Romaine.

The first outlet in Trinidad and Tobago which was initially expected to open its doors in April following the opening of Bath and Body Works, was formally opened on Friday morning to an eager crowd of mostly female shoppers.

Group Marketing Manager Gervais Dattoo told Loop News there was an overwhelmingly positive response from mall patrons who lined the red carpet ahead of the 10 am opening.

Pictured: Gervais Dattoo. Photo courtesy Gervais Dattoo.

He reported that customers were adhering to COVID-19 guidelines by wearing masks and physically distancing. Staff is also wearing masks and following sanitisation protocols as set out by the Ministry of health. No more than 10 customers are allowed into the store at any given time.

Dattoo said preparing the store and training the staff for its opening was done a bit differently in light of the closure of borders due to the COVID-19 global pandemic.

He explained that under normal circumstances brand representatives go to new markets and oversee the training of staff and setting up the store, but due to COVID-19 restrictions, everything was done virtually.  

“Due to the pandemic and borders being closed, our operations team worked tirelessly to put the store together with the brand’s virtual guidance.”

He said the brand conveyed that it is proud of the local team.

For shoppers who are yet to visit the store, Dattoo said they can expect to see signature scents like Bombshell, Tease, Rush and more.

As with Bath and Body Works, in-store bundles are available on body care items.

Customers have the option to purchase one item (single units are priced at $150), or purchase three items (mix and match) and enjoy savings.

Customers can mix and match core fragrances with body mists and body lotions priced at three for $295.

Eau de parfum 50 ml sizes start at $400 while 100 ml are priced $600 and up.

The bundle prices are comparable to those offered Bath and Body, which offers mix and match options at three for $275 for 8 oz sizes. Victoria’s Secret fragrance mists come in 8.4 oz sizes.

Victoria’s Secret rolls out the red carpet for first T&T outlet

The new outlet carries a range of accessories including knapsacks, passport holders, wallets, handbags and sleep accessories, including masks which comes in pouches.

From Monday to Thursday the store is open from 10 am – 6 pm, from 10 am to 7 pm on Fridays and Saturdays and closed on Sundays.

These times are subject to change, based on the rolling back of COVID-19 restrictions.

As of now, there are no plans to open up any additional outlets.

First Retail Incorporated which operates the franchise will assess the response from customers before any decision is made on opening more stores.

First Retail is responsible for opening 30 fashion franchises and regional stores in Trinidad and Barbados, including ALDO, Skechers and Aeropostale.

As for what’s next, First Retail will soon introduce Portuguese women’s accessories brand Parfois at the Falls at West Mall later on in year. The store will be the first in the Caribbean.

Meanwhile, Gulf City Mall Public Relations Officer Sarah Ragoonath told Loop News it was no surprise that the largest shopping mall in South Trinidad was chosen as the location for the first Victoria’s Secret outlet in Trinidad.

“We have over 30 years in mall operations experience so we’re ecstatic that they’re here. We were not surprised that Victoria’s Secret chose Gulf City Mall over the other malls.”

Ragoonath said Victoria’s Secret fit perfectly into its new location.

“It’s now a woman’s dream to shop as the stores are strategically lined up – perfect for shopping.”

The spanking new Victoria’s Secret location is next to the Bath and Body Works outlet opened at the mall in March.

Ragoonath said even with the obvious economic impact COVID-19 has had, one would be heartened to see the constant flow of shoppers in and out of the retail stores.

To show the mall’s appreciation a live virtual event is being hosted on Facebook and Instagram at 8 pm.

Customers have a chance to win prizes from most of the mall’s stores.  

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