Tuesday 20 October, 2020

Why video is better for your business

Many businesses with small marketing budgets struggle to decide which kind of marketing to do because financial constraints dictate they can only do one or the other, and not both.

The decisions are not usually easy to make: which method of marketing will give the most conversions for your dollar?

A shift from traditional to digital marketing has been noticeable in the past couple of years. Digital marketing is a lot more interactive and real-time data can be recorded. Statistical data can be collected almost immediately and there is also a direct link to which ad consumers are responding to the most.

So when it comes to digital marketing, what is producing the most potent and impactful punch in Caribbean markets?

The answer is video.

Online videos are used widely to spread brand awareness. And videos are sometimes more attractive to the eye of consumers, especially millennials.

Brands which use video understand the importance of social media shares, virality, and permanence. Once uploaded to an online platform, a video remains there for as long as you want it to.

According to SlideShare analytics, in Jamaica approximately 1.2 million active users are on social media. That is close to half of the island’s population. Which means digital marketing, along with traditional marketing, can easily cover the entire island.

Social media videos, once executed properly, will almost always be a hit among consumers. Content sharing on social media is extremely popular and helps boost visibility to potential customers.

And there are a number of reasons why video reigns supreme when it comes to digital advertising:

- Videos appeal to mobile users and engage even the laziest buyer.
- Having a video embedded in your website boosts visibility on Google. Studies have shown this makes your website 53 times more likely to show up in the search.
- Millennials prefer watching a tutorial than reading a manual. Creating short, simple instructional videos can boost your product usage significantly
- Videos are memorable and have the highest potential of going viral.

The statistics also speak for themselves. A landing page with video can boost conversation rate by 80 percent, according to Eyeview.

According to Kleiner Perkins Caufield Byers, online video accounts for 74 percent of all online traffic, and 59 percent of executives agree that if both text and video are available they will more likely choose video, as reported by My Web Presenters Ltd.

Social media has emerged as a powerful avenue for communication and commentary in the Caribbean. According to Internet World Stats the region collectively now has over ten million active Facebook users.

Video, being an easily consumable media on all social media platforms, is dynamic and attractive. So when choosing a form of digital advertising, choose video!

AMPLIFY is the commercial content studio of Trend Media. A team of designers, producers, and strategists develop digital content which helps brands establish a strong digital footprint with positive and profitable impact on a business’s bottom line. To book a consultation message us at Trend_Advertising@Trend.Media

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